Export FBX file from 3ds Max

Steps

1. Select the model:

2. Go to File -> Export -> Export Selected:

3. Set Save as type to .fbx, click the save button:

4. Set Current Preset to Autodesk Media and Entertainment:

5. Enable Embed Media check box:

6. Click OK to export the file:

Remarks : For more information, please refer to Max Fbx Files

Import fbx into your project

1. Place the export file simpleBox in the Asset folder of your project directory. More info about FBX Import.
2. Comparison of import results.

3ds Max Viewport	Cocos Creator Scene Viewport